The $1 billion photo-sharing app Instagram — once named “app of the year” by Apple — has now “jumped the shark,” according to Apple’s marketing chief Phil Schiller.
And not only is Schiller trashing the service (in a brief message to Apple enthusiast Clayton Braasch), he has also deleted his Instagram account (@schiller) entirely (much like some thousands of other users.)
Instagram launched its Android version earlier this month. In the first five days, the Android app saw five million users sign up. That’s not huge compared to the 30 million iPhone users, but the rate of growth was stunning — and strongly contributed to Mark Zuckerberg’s decision to offer Kevin Systrom $1 billion for the app.
What exactly Schiller meant is unclear. How can five million new users on a slightly different platform make an app “jump the shark”? Many iPhone Instagram users have seen their follower counts swell, but it’s hard to see what’s wrong with that.
You wouldn’t be hard pressed to see further evidence that the “nuclear war” Steve Jobs vowed to wage against Android is being continued by his successors at Apple.
If a favored iOS app launching on Android is enough to earn a rebuke from a top Apple executive, that may serve as a warning to other app makers who are currently on iOS alone.
Remember, Apple is a company where practically every executive comment is a calculated one. (Naturally, we’ve reached out to Apple for comment and will let you know if we hear back.)
Sumber : mashable.com
Sumber : mashable.com
0 comments: